Commoditization of Architecture: Fundamental concepts on how to combat the commoditization of your services. Presenter: Mr Luvuko Mqaqa (Pr.Arch)
onlineAbstract In an ever-changing world, where commoditization and disruption are commonplace, it's easy to think that the fundamentals of the business of architecture have completely fallen to the wayside, that may be the case in certain situations and when judged from a low-resolution lens. However, in his book "Built to Last", Jim Collins elaborates on "how […]
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