| Abstract
In an ever-changing world, where commoditization and disruption are commonplace, it’s easy to think that the fundamentals of the business of architecture have completely fallen to the wayside, that may be the case in certain situations and when judged from a low-resolution lens. However, in his book “Built to Last”, Jim Collins elaborates on “how enduring great organizations exhibit a dynamic duality. On the one hand, they have a set of timeless core values and purposes that remain constant over time. On the other hand, they have a relentless drive for progress—change, improvement, innovation, and renewal. Great organizations keep clear the difference between their core values (which never change), and operating strategies and cultural practices (which endlessly adapt to a changing world)”.
Objective
That being said, this workshop is a refresher course for the advanced practitioner and a guideline for the start-up, which revisits the fundamental concepts of the business of architecture, which allow the architectural profession to combat the commoditization of their services and retain the fees they deserve for the value they bring to the table. Please note that the content presented in this workshop is not exhaustive, but elaborates on the fundamental concepts in respect of the wide range of architectural services rendered by the registered architectural professionals published in terms of section 34 (2) of the Act.
In this talk, Luvuko Mqaqa (Pr. Arch) discusses the following topics:
- Commoditization of architecture
- Disruption of architecture in South Africa
- How to combat the commoditization of your services
All attendees will receive word format marketing templates, namely 5 client guide booklets and a scope of services and fee proposal document.
These documents may be edited and updated according to the needs of each user.
Venue: Online VIA Google Meet
Registration and payment: on or before Friday, 14 October2022
Date of Workshop: Thursday, 20 October2022
Time: 09:00am-13:00pm
Registration Link: https://forms.gle/EUVBPotwCWtdtQjm7
Cost of workshop
R530, non SAIBD members
R460, SAIBD members (fully paid up members only)
NOTE: Cancellations/refunds will only be accepted a week prior to the set date. Should no cancellation be received within this period, no refunds will be made for non-attendance
CPD Category: 1 CPD Credits: 0.4
Name of VA, ALS hosting the CPD course: South African Institute of Building Design
- Refunds for non-completion of the course, once commenced, are not allowed
- Certificates of attendance will be issued 14 days after the event. Should you not receive a copy of your certificate after 14 days, kindly email our office.
- Requests for certificates for courses completed in previous years will incur a cost of R100,00 per certificate.
Contact Details:
Kimera Armugum
Tel: 031 202 4726
Email address: reception@saibd.org.za
Banking details/ booking details or other important information
SAIBD, Standard Bank
Acc. no: 051 406 500
Durban North,
Branch code : 042 826
(Please use “202230 INTIAL and SURNAME” as reference)
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